秉持着"矢志不渝 追求完美"的精神，雷克萨斯自2020年至今，实现了每一年的不断超越与创新。为了更好的阐释品牌的精神，以2020年上海国际车展为系统，雷克萨斯将应用全新的展台形象。

In the spirit of "The passionate pursuit of perfection",Lexushas always been self-surpassing and innovative since 2020. In order to better interpret the spirit of the brand. As a platform that theLexusis going to implement a new exhibition booth image in SHMS, 2020.

可以想象，在北京国际展会这个重量级的表演上，各个厂商的竞争将何等的惨烈。面对德系豪华品牌的摩拳擦掌，雷克萨斯从容以对。全新的展台设计根植于品牌的核心元素上，从根本上推动了独一无二的品类诠释。此次雷克萨斯将LEXUSService(服务),LEXUSPower(动力),LEXUSChoice(选择),LEXUSTechnology(技术)四种品牌元素融入展台设计及区域界定上海展台设计公司，分别设定了HV油电混合动力区上海展台设计公司，小排量车种区以及G-BOOK智能副驾展示区，从整体到细节无不将雷克萨斯"全面豪华"的品牌观念塑造得淋漓尽致。

You can imagine in such a critical stage, the competition would be extremely intense.Lexusfaced challenges from luxury German made brands calmly. This new booth design has interpreted theLexusbrand uniquely that based upon brand's core principle. It integrated four brand elements such asLEXUSService,LEXUSPower,LEXUSChoice, andLEXUSTechnology into booth design and regions. It built up with several separate areas, for instance, HV hybrid area, small-displacement vehicles area, and G-BOOK area. It shows the brandconceptof "comprehensive luxury" perfectly.

从设计方面而言上海展台设计公司展台搭建，雷克萨斯致力于"用最少的元素来实现更单纯的表达"，并将其一贯重视的"全面豪华"理念以及所始于的这四种品牌元素上海展台设计公司，潜移默化地融于设计中。在本届国际展会上，更是利用『Incisive Simplicity(纯)』,『Intriguing Elegance(妙)』, 『Seamless Anticipation(予)』三大设计哲学精彩诠释，力求通过材料复古与设计线条的完美配合打造一种简约而超脱却既不失豪华感的意境。

From the perspective of design,Lexusapplies theconceptof "less elements, pure expression" into its design, this combined with "comprehensive luxury" idea that comes from four brand elements. In SHMS, In order to present simple and elegant image with luxuryconceptthrough the quality of materials and design, it applies three design philosophies which are 『Incisive Simplicity(纯)』,『Intriguing Elegance(妙)』, and『Seamless Anticipation(予)』.

相信在2020年上海国际车展上上海展台设计公司，雷克萨斯品牌将借助新颖、出众的高品质展台，展现出雷克萨斯不可复制的品类基因，为与会的人员打造出完美、豪华的看展体验，让全球的目光聚焦于此。

We believe in SHMS, 2020,Lexusis going to present its unique brand gene via outstanding booth design. In order to attract attentions around the world,Lexusaims to provide a perfect environment for people to have an incredible experience in SHMS.